Big Ideas to Make Armadale Amazing
launched on Thursday 24th June, 2010,
at 6.30pm in Armadale Community Education Centre.
Armadale resident and local groups were invited to an open meeting
to generate 20 Big Ideas to Make Armadale Amazing. Earlier
meetings with school pupils, older people, community groups and local
traders showed there was clearly a real pride in Armadale and optimism
for the future based on developments such as the railway, new high
school, improved community centre and proposed new leisure
and shopping facilities.
The campaign's intention is to build on this pride and promote
positive alternatives to drinking, with the aim of reducing average
alcohol consumption. Work in local schools highlights that younger
children see alcohol misuse as frightening and scary, and a
threat to their own safety and the wellbeing of their family.
Teenagers view it as a sign of low confidence. They believe that an
Armadale which drinks less would be a happier, healthier and more
It was hoped that local people would be inspired by examples from
elsewhere to develop ideas of how to make Armadale an even better
place to live, work and visit. Stated aims were to: improve the
reputation of the town; bring
people to drink less; improve local pride.
Outcome of the Launch:
ARMADALE SHOWS ITS TRUE COLOURS
Refresh the town centre with bright colours, make Sundays
alcohol-free, family days with street markets, car boot sales and
entertainments, encourage schools to perform their shows to a wider
audience, organise a music festival and celebrate the town’s young
achievers with annual awards – just some of the big ideas generated by
townsfolk, aged from 3 years to 79 years, to make Armadale Amazing.
This was the result of an event to launch the campaign to get people
in Armadale to “Do More and Drink Less”.
Under the banner ‘Ambitious Armadale’ the campaign will gain momentum
in the coming months with more events planned and
people joining in the fun. Mike Stevenson of Thinktastic, who led the
event, inspired participants with films of transforming
ideas from around the world – from steps in Sweden that double as
piano keys to a litter bin in Germany that makes a whooping sound when
litter is deposited – both show that fun is a great way to encourage
people to do things differently.
Other local ideas raised at the event, held in Armadale Community
Centre, included, a wall of hand-prints (Armadale’s own
Hollywood Walk of fame, positive words only days, a shoe tree, more
sports events, street dance, weekly jam sessions for musicians, an
Armadale’s Got Talent event, opportunities for young film makers,
environmental clean ups, activity opportunities promoted around the
streets, paving stones prepared for street games, pedestrian areas and
more live music events.
The message from those who took part: “We can and will we make
Armadale Amazing.” Young and older will work together to
this happen - consigning the abuse of alcohol to history.
20 Big Ideas will be produced and widely publicised as part of a
people’s action plan for Armadale, calling on people of ages with
skills, talents, passions and ambitions to step up and put Armadale on
the map as a leader of new ideas in Scotland.
20 Big Ideas are shown in the poster below.